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Hi! I'm Lucie, a creative marketing professional based in Manchester, UK.

My passion for marketing grew through a passion for the arts. After studying art I felt drawn to a career during which I could make an impact for charitable organisations. While volunteering for a charity I became responsible for developing a social media channel, and my interest in organic growth and digital storytelling grew.

I decided to specialise by combining arts education and my own interest in the arts with a marketing-based degree, rather than get by with just photography, art and design experience and some light social media use thrown in, I wanted to truly understand the theory of marketing and help people achieve real results. I am now working as an agent for those keen to delegate their digital marketing to a professional. I can manage and monitor your online channels for you, create content and track success in relation to your business aims. I am also a consultant, which means that if you are keen to learn or develop your own marketing I can create a plan for you, help you to get organised, think more from a marketing-first perspective, help you to generate your own ideas for relevant creative content and train you in digital tools.

 

As a consultant I can help an artist, tutor, business or organisation by:

  • Developing SMART aims, creative marketing strategies and plans based on your existing strengths. Using online channels without even basic research and planning can be a waste of your time and money. Getting a designer to create you a nice website is not enough if you want people to find you.

  • Exploring and defining your brand voice and market positioning - what's different or special about you?

  • Researching and defining your target audience, so you can allocate your time according to what drives them and where they prefer to consume their content.

  • Develop creative content and ideas for digital storytelling so that you can attract and retain your audience online, increase sales, bookings or visitors.

  • Identify and use digital tools to promote your products or services, simplify tasks and increase productivity.

Head over to my skills and services page to get a better idea of what could be possible working together. I will also plan public workshops and talks - please subscribe to my mailing list to keep up-to-date!

The exciting mix of aim-based planning and the practical and creative application of branding, content and design to achieve measured impact is well suited to my personality, and I love working with people to better understand their practice.

I am passionate about other people's creative practices, and believe I can inspire people to undertake creative marketing with fresh eyes and understanding.

 

One of my regular clients is Arts For Recovery in the Community (Arc), an arts for wellbeing organisation based at Arc Centre and Gallery in Stockport who I do 10 regular hours with per week. I have time through the week for consultancy and other short term or part-time regular contracts. So please contact me if you:

  • are an artist or creative facilitator, part of an arts, events, heritage or cultural organisation, community group, non-profit, third sector or small business.

  • are time-poor or low-of-budget and want to increase your productivity or see a higher return on your marketing investment.

  • need some creative marketing input, inspiration or training.

 

I am highly driven to support other people in the promotion of their creative pursuits to make a living, particularly those who struggle to do so because of a lack of marketing or digital skills, ideas or knowledge or an uncomfortableness with self-promotion. During the last 2 years I have developed content, photography, branding and social media training sessions suitable for third sector organisations, small businesses and emerging artists. I am a champion for mental wellbeing for all, and am well-suited to a career that involves mentoring, for example of those with mental health, confidence issues and workers requiring training such as volunteers.

I cover areas in the north west, England, United Kingdom, such as Manchester and Greater Manchester towns, Stockport, Preston, Liverpool, Macclesfield etc.

   My art and marketing education

 

  • ​MSc Digital Marketing (2019)

  • ​BSc Creative Media
    Management (2013)

  • FdA Jewellery &
    Applied Arts (2012)

  • GCSEs & A-Levels incl. English, Sociology, Photography

  • Plus various CPD training
    and digital workshops.
     

       Click to visit curriculum vitae.

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All images copyright to Lucie Fitzpatrick 2019

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